TrustInsider Methodology v3.1

How we compute every score, what data we use, and what we explicitly avoid. Updated 2026-06-12.

Verified-source-only principle

Every TrustInsider score is computed from public, machine-readable sources. We do not scrape sites whose Terms of Service forbid it (LinkedIn, Levels.fyi). We do not use paywalled datasets as primary sources. When data is unavailable, we declare ND  rather than estimate.

Each component of every composite score carries a Confidence label (ALTA / MEDIA). Components with intrinsically low confidence do not enter numerical scores — they are presented as qualitative observations only.

Verified public sources

  • SEC EDGAR API — financial filings, segment reporting, risk factors
  • USPTO PatFT/AppFT API + Google Patents BigQuery — patent data
  • BLS Employment Multipliers I/O tables — indirect employment estimates (USA)
  • Eurostat I/O tables, BEA Industry Economic Accounts — economic multipliers
  • Yahoo Finance API, Alpha Vantage — historical stock data
  • GitHub REST API + GitHub Archive (BigQuery) — open source contributions
  • OpenSecrets, EU Transparency Register, UK House of Commons Register — lobbying spend
  • EPA ECHO, EU Industrial Emissions Portal — environmental violations
  • OSHA Establishment Search, NLRB Case Search — labor disputes
  • FTC Enforcement Actions, EU Commission DG Competition — antitrust history
  • NHTSA, FDA, FCC, EU RAPEX — recall databases
  • CDP Climate, GRI Database — sustainability disclosure
  • UN Global Compact participants registry — UNGC verification
  • Brand Finance Top 500, Interbrand Top 100 — verified brand value
  • Trustpilot, Glassdoor — public reviews
  • SimilarWeb, Ahrefs, Semrush — public-facing digital data
  • Crunchbase free tier — basic company data
  • Wikidata SPARQL — identity facts (CC0)
  • HackerOne directory, AICPA SOC report listing, B Corp directory — certifications
  • ProPublica Nonprofit Explorer — 990 forms (philanthropy)

Trust Score v3.1 (0-100)

The headline Trust Score is the weighted average of four equally-weighted pillars (25% each), minus a capped penalty layer. Each pillar is a composite of deterministic, source-grounded leaf indices; missing leaves redistribute their weight across the present ones — never zero-filled.

  • Affidabilità (25%) — Mantiene le promesse?
  • Reputazione (25%) — Le persone si fidano?
  • Trasparenza (25%) — Si comporta correttamente?
  • Solidità (25%) — Sarà affidabile anche domani?

Penalty layer (cap 30): severe negative-signal indices (reputation event shock, product recall, sanctions exposure, regulatory compliance track, enforcement track) subtract from the weighted pillar average instead of being diluted — so a verified scandal bites the headline. The penalty is shown only where a real penalty_applied driver exists (hidden otherwise).

Verdict bands:

  • LEADER (90100) — Punto di riferimento del settore
  • TRUSTED (7589) — Azienda altamente affidabile
  • GOOD (6074) — Complessivamente positiva ma con limiti
  • WEAK (4059) — Fiducia fragile / problematiche rilevanti
  • RISK (039) — Rischio elevato / fiducia compromessa

Resilience Index (0-100)

5-component formula. Verified sources only.

ComponentWeightConfidenceSource
Financial Buffer30%ALTASEC 10-K + S&P/Moody's/Fitch
Revenue Diversification25%ALTASEC 10-K segment reporting
Innovation Adaptability20%ALTASEC 10-K + USPTO + AI Readiness
Regulatory Hedge15%ALTASEC 10-K geographic reporting
Supply Chain Robustness10%MEDIASEC 10-K Item 1A (NLP) + supplier disclosures

Crisis Track Record and Talent Stability were removedfrom the index in v2 because their proxies are too subjective or require ToS-blocked sources (LinkedIn, Levels.fyi). Stress scenarios are presented as qualitative observations, not score components.

Net Impact Score (-100 to +100)

Sum of weighted positive minus weighted negative components. All components from verified registries.

ComponentWeightConfidenceSource
+ User reach25%ALTAEarnings calls / investor presentations
+ Total employment20%ALTA + MEDIASEC 10-K + BLS I/O multiplier
+ Tax contribution15%ALTASEC 10-K (effective tax)
+ Open source value8%MEDIAGitHub Archive estimated
+ Philanthropy7%ALTAProPublica 990 + foundation sites
+ Lobbying transparency5%ALTAOpenSecrets / EU Transparency / UK HoC
− Antitrust violations10%ALTAFTC + EU DG Competition + UK CMA
− Environmental fines5%ALTAEPA ECHO + EU IE Portal
− Labor violations3%MEDIAOSHA + NLRB
− Data privacy fines2%ALTAFTC + GDPRhub + ICO UK

SDG mapping is limited to verifiable UN Global Compact participation; we do not invent ad-hoc SDG scores.

Market Impact components

Pricing Power Index = (gross_margin − sector_median_margin) / sector_stdev, normalized 0-100. Source: SEC 10-K + S&P sector aggregates.

Hamilton Helmer's 7 Powers framework is presented as a qualitative narrative summary  — not a numerical score, because the classification is intrinsically qualitative.

Industry HHI is computed only for the ~30 sectors with public top-10 market share data (smartphone, cloud, browser, EV, etc.).

What we explicitly do not do

  • No scraping of LinkedIn, Levels.fyi, or other sites whose ToS forbid it.
  • No estimated brand value for companies absent from Brand Finance / Interbrand lists.
  • No invented financial figures when the company hasn't disclosed them.
  • No subjective qualitative scoring smuggled into composite numerical indices.
  • No retention of user data beyond what's required for service delivery.

Per-section confidence labels

Every numerical score on a TrustInsider report displays the confidence level of each component (ALTA / MEDIA). Components with intrinsically low confidence do not enter the numerical score — they appear as qualitative observations or as ND.

Updates

This page is versioned. Changes to scoring formulas trigger a methodology version bump, displayed at the top of this page. Major methodology revisions are also referenced in each report's sources section so historical reports remain auditable.

All proprietary indices (194)

Each composite index has a dedicated methodology page with formula, sources, and changelog. Raggruppati per famiglia.

Core (Trust headline + indici primari) · 7

Finance (stabilità · capitale · profittabilità) · 23

People & Talent · 6

Innovation & Capital · 7

Risk & Regulatory · 30

Governance (board · audit · ownership) · 38

Operations (supply chain · qualità · efficienza) · 9

ESG & Sustainability · 10

Reputation & Narrative · 11

  • BRQ · Enterprise Client References · Named enterprise client base (more = higher score).
  • AUT · Brand Authenticity · Count of documented POSITIVE brand-authenticity signals (consistency, identity-match, leadership recognition).
  • CLO · Company Longevity · Anni di attività dell'azienda (standing/sopravvivenza, segnale size-neutral universale).
  • CPR · Publishing Rhythm · Composite publishing-rhythm score across frequency, consistency, quality, engagement.
  • FVQ · Founder Visibility · Founder / CEO tier-1 visibility (more = higher score).
  • GBR · Google Business Reputation · Multi-store Google Business reputation (median rating across top locations, log-weighted by review volume).
  • LPR · Local Press Reputation · Composite local-press reputation across sentiment, community engagement, local visibility.
  • NSDS · News Shock · Velocità con cui appaiono articoli a tono negativo sull'organizzazione: numero di shock negativi (tone <= -3) negli ultimi 30 e 90 giorni più tono medio aggregato. Identifica crisi reputazionali in corso o appena chiuse.
  • PPI · Price Promise Integrity · Atti formali di un'autorità su pratiche di prezzo scorrette/ingannevoli (rimodulazioni unilaterali, costi nascosti, bait-and-switch) negli ultimi 5 anni. 0 = promessa di prezzo mantenuta.
  • RES · Reputation Shock · Eventi reputazionali straordinari NEGATIVI verificabili degli ultimi 12 mesi, con decadimento temporale (un evento grave morde ora e svanisce nel tempo).
  • TLS · Thought Leadership · Thought-leadership output across papers + executive bylines + first-party research + keynotes (more = higher).

Media (volume · qualità · sentiment editoriale) · 6

Digital Footprint (web · social · AI visibility) · 3

Customer Experience (review · NPS · resolution) · 6

Product (qualità · affidabilità · sostenibilità) · 19

Service (reliability · support · pricing) · 11

Brand (heat · sentiment · loyalty) · 8