Methodology · v2.8

BHIBrand Heat

Brand strength composite for {legal_name} (0-100). EXTRACTION RULES: return type="composite_signal" with one entry per dimension, each 0-100 + source_url. Required sub-dimensions (use these exact names): (a) interbrand_rank — 0-100 mapped from the brand's Interbrand Best Global Brands ranking (top-10 = 100, top-25 = 85, top-50 = 75, top-100 = 60, not listed = 30) (cite https://interbrand.com/best-global-brands/); (b) statista_brand_value — 0-100 mapped from the brand value in Statista's most-valuable-brands ranking (top-10 = 100, top-25 = 85, top-50 = 75, top-100 = 60, not listed = 30); (c) search_authority — 0-100 mapped from Ahrefs / Moz domain authority of the brand's primary domain (DA 90+ = 100, 70-89 = 80, 50-69 = 60, <50 = 40); (d) earned_media_buzz — 0-100 from Brandwatch / BuzzSumo recent mention volume vs typical category baseline. DO NOT use single-week search-interest-trend readings (they are relative within the keyword set and a 12/100 weekly reading does NOT mean the brand is weak — that is a sampling artifact, not a buzz signal). DO NOT compute any 0-100 final score in evidence. Server applies composite_signal_score.