Methodology · v2.5

BABrand Authenticity

Count of POSITIVE authenticity signals for {legal_name} (consistency in messaging across owned channels, identity-match between leadership profiles + corporate site, recognized leadership ranking by tier-1 sites such as Razorfish authenticity index / Edelman Trust Barometer / RepTrak / MAGNA / Cone Communications, absence of any major mis-disclosure event in the last 24 months). EXTRACTION RULES: This is a POSITIVE-signal index — count signals that ARE PRESENT, not gaps. Cite a published authenticity-tracker reading (Razorfish / Edelman / RepTrak / MAGNA / Cone) plus at minimum a direct evidence URL per signal. Return exact_numerical{value: <positive_signal_count>, unit: "signals", source_urls: [tracker URLs + per-signal evidence URLs]}. Server applies ratio_band (0 → 25, 1-2 → 55, 3-4 → 75, 5+ → 90) — DO NOT compute any 0-100 score.